What Is At Stake When One Is The CEO Of Bradesco?

Luiz Carlos Trabuco becomes the third chairman of Bradesco, a significant bank in Brazil, after Amador Aguiar (the founder of the bank) and the recently retired Lazaro de Mello Brandao.

Prior to his appointment to the chairmanship position, Luiz Carlos Trabuco served as the chief executive officer (CEO) of Bradesco. Before the appointment of his replacement, Luiz Carlos Trabuco will be the Ag. CEO of the bank until next year. Presently, the bank is engrossed in finding Luiz Carlos Trabuco’s replacement; a man or woman who embody the spirit of Bradesco and whose utmost concern is quality service delivery.

The process selecting a CEO for Bradesco which happens to be the second largest private bank in Brazil is always tedious owing to what is at stake. Presently, Bradesco’s assets are in excess of $392 billion. At the end of the 2016 financial year, Bradesco’s balance sheet showed revenues exceeding $50 billion and net income of $4.6 billion. That’s not all as the bank has over five thousand branches with over 100 thousand employees serving the company’s needs in those branches. The 74-year-old bank, which has since diversified to provide other services such as insurance, is crème de la crème of Brazil’s economy.

As Brandao always advocated for the selection of leaders from within the internal pool of employees, it is highly likely that Luiz Carlos Trabuco’s successor is already part of Bradesco. In fact, pundits analyzed all Bradesco’s employees, and seven of them appeared to fit the profiles of former CEOs such as Aguiar, Brandao, Márcio Cypriano, and of course Luiz Carlos Trabuco. The seven: Mauricio Machado de Minas, Alexandre da Silva Gluher, Domingos Figueiredo Abreu, Josué Augusto Pancini, Marcelo de Araujo Noronha, Octavio de Lazari, and André Rodrigues Cano are among the leading Bradesco’s employees who have demonstrated, through the dockets that they presently lead, that they are capable of pushing Bradesco to the pinnacle of success not only in Brazil but also Latin America and the world in general.

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What exact positions do the suggested individuals currently hold? Cano, 59, has been at Bradesco since 1977. He is in charge of the bank’s human resources docket. He rose to the helm of the department in the final quarter of last year. The 54-year-old Lazari is the president of Bradesco Seguros. Although he has worked at the bank for 39 years, he was promoted to the position just last year. Noronha is the go-to professional regarding Bradesco BBI, the bank’s corporate and investment unit, and its card operation. The 52-year-old Noronha joined Bradesco in the early 2000’s. Pancini oversees the running of Bradesco’s branch networks and the bank’s high-income clients. The 57-year-old professional joined the bank in 1975. Abreu, who become part of Bradesco in 1981, is the person in charge of Bradesco’s treasury and lending departments. He was born in 1959. Gluher, whose efforts were significant in $5.2 billion acquisition of the Brazil’s branch of HSBC, is the bank’s chief risk officer. And finally, de Minas who is credited for leading the bank to adopt modern technology is in charge of Bradesco’s IT department. The 58-year-joined Bradesco eight years ago. Before joining Bradesco, de Minas worked at CPM Braxis SA.

The outgoing chairman, Brandao, has been at the bank for 74 years. Apparently, he has been part of the bank since its inception. The 91-year old Bradao decided to step down some few days ago to allow the more energetic Luiz Carlos Trabuco to chart the way out for the Osasco headquartered bank. However, he will still be part of Bradesco in different capacities. Presently, all eyes are on Luiz Carlos Trabuco as he handles the two most important positions in any institution.

Learn more about Luiz Carlos Trabuco: http://www1.folha.uol.com.br/mercado/2017/10/1926243-proximo-presidente-do-bradesco-saira-da-diretoria-do-banco-diz-trabuco.shtml