Brazil’s best copywriter and editing legend had to have started somewhere – as all great men in life often do. He began as none other than a poor college student living near Rio de Janeiro, Brazil; at the age of 18, he finished high school and sought to do far more with his life, especially after having seen the economic affliction that many suffered in the country at the time. He promised himself that he would rise to the ranks and not become another number in Brazil; he later kept his promise to himself when he founded his own Neogama – a business for advertising, copywriting, marketing and more – in good, old 1999. He had no idea that the year after would become known as the great Y2K and that many computer systems and stock markets would unexpectedly crash; many even saw the opportunity to grow as he did.
Alexandre Gama is the founder of Neogama, an advertising agency in Brazil. He is a multi-award winning publicist gathering awards at the Cannes Film Festival, Association of Professionals of Propaganda and other awards like the Caboré Award of Entrepreneur. He was a member of the Board of the Brazilian Association of Advertising Agencies (ABAP), and was a partner with the British automotive company Briggs Automotive Company (BAC) based in Liverpool, United Kingdom. He also served as the chairman of the jury of the International Film Jury of the British association D and AD.
Alexandre Gama graduated in Advertising and Propaganda from Fundação Armando Alvares Penteado and began his advertising career as a writer. Until then he worked as a copywriter and became the most awarded writer in Brazil. He became a partner and vice president to creation of AlmapBBDO and President/CEO and COO of Young and Rubicam. He then left to start up his own agency, Neogama.
After this, Gama joined Neogama to BBH, a London branch, and became Neogama/BBH, where it maintained a majority stake in the company. In the following years, they also gathered awards such as Agent of the Year by Meio and Mensagem newspaper becoming the youngest agency to win the Cabore Prize and won again several awards again after that in the category of press and film but later on disconnected to BBH network and renamed it neogama again. He started to dedicate its operations fully to Brazil.