Doe Deere may not have realized it at the time, but she was definitely creating a blueprint for extreme makeup that was rebellious and new. She wanted to do something that was different from what the Revlon and Covergirl CEOs were doing, and her mission has been accomplished ten times over with the Lime Crime brand that she has created.
Doe Deere has created what many people have referred to as an underground type of cosmetics brand. The thing that makes this brand thrive is the fact that it is not part of the mainstream when it comes to make up. There are no glossy commercials with celebrities that are trying to lure consumers.
It is important to have a brand that is a break from what the mainstream is doing. All consumers of cosmetics are not going to want to do what is considered the norm in cosmetics. Doe Deere would recognize this early, and she chose to go and get her fans another way. She became an advocate of digital marketing and staying wired through social media to her consumer base.
Doe Deere has been successful in continuing her rebellious streak as someone that presents the off base colors that people are not particularly accustomed to. She has created a brand that stands out as a giant in the world of standardized cosmetics where everything looks the same.
Doe Deere knows what it takes to better a cosmetics company. She realized that it would be easy to create the type of brand she wanted if she followed her own vision. That is exactly what she chose to do. There is no doubt that she is one of the most interesting people in the cosmetics world, and much of this is because she has created a brand that is able to stand out.
Lime Crime really doesn’t look like anything else that is out there. Doe Deere knows this. Her fans know that. That is why she is popular. She is staying connected with people that are patronizing her brand of cosmetics. This is why the fans love her. She has done what the big name executives have not done. She has continued to be a force in the industry where small companies may struggle. Doe Deere has been able to break the mold with Lime Crime and get people interested in what she has to offer with cosmetics.